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Case study – Cayin digital signage livens up Philippines cinemas

Andrew Brister 17 May 2011

Cayin’s digital signage players empower 22 LCD screens in the Glorietta and Greenbelt cinemas in the Philippines. The new digital screen network has livened up the environment and simultaneously simplified daily operation.
Cayin digital signage players offer greater flexibility in comparison to using a PC solution. Typically, in the past the staff of a cinema would only use Microsoft Power Point to create contents and were limited to creating a simple layout without scheduling. With Cayin’s digital signage solution, administrators can easily create templates with multiple zones, such as multimedia, image slideshows, clock, ticker and Flash in one layout.@page_break@

Each screen displays eye-catching movie information including: movie posters, movie trailers, synopses, approved movie rating, screening time, and other cinema promotions. The dynamic presentation accentuates the features of each movie, arouses viewers’ interests, and helps them make a decision on the movie selection.
“Powerful remote managerial functions are also essential to the success of this project,” said Ravel Chi, vice president of Cayin Technology. Screens can always display up-to-date information on movies that are currently showing in the two cinemas automatically based on the playlists and schedules. The whole digital screen network can be managed easily and hugely simplifies daily operation.@page_break@

To enhance customer experience, Ayala deploys 17 displays in the cinema lobby and ticketing area. The modern and fashionable design elevates the corporate image as a cutting-edge technology adopter. In addition to the lobby and ticketing area of the cinema, screens were also installed at the concierge and entrance areas throughout the Ayala malls.

This project was implemented by Mediacast Digital Group, Cayin’s certified reseller in the Philippines. “All screens needed to match the overall design of the cinema to project a unified image,” said Eric Tang, general manager of Mediacast. With this in mind, Ayala Cinemas used different ways which best suited the environment to install screens. This included embedding screens on the wall, designing an all-in-one screen stand and hanging screens against glass windows.

The new digital screen network has created a modern and stylish atmosphere and enhanced customer experience. It has also facilitated efficient management of the digital screen network and created a win-win situation for both moviegoers and the cinema owner.

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