Case study – C-nario Messenger digital signage platform at National Bank of Greece4 May 2011
The National Bank of Greece (NBG) has selected the C-nario Messenger digital signage platform for its new, pioneering i-bank concept store. Panou, a Greek company specialising in audiovisual equipment and projects, served as the prime contractor and project designer and integrator.
Located in Athens, the NBG i-bank store is a multi-purpose electronic banking venue that presents the entire range of i-bank services, such as Internet banking, phone banking, mobile banking and ATM. Visitors have the opportunity to explore, either unassisted or with the support of the specialised i-bank store team, the performance of their daily banking transactions in a fast and simple way. This is the first of NBG’s three concept stores. The other two will be established in Thessaloniki.@page_break@
The digital signage network includes 16 screens (including three touch screens) and five projectors. The displays show educational and promotional videos about NBG’s i-banking services, as well as entertaining content, creating an exciting atmosphere. Twelve of the screens are arranged in a row at portrait orientation, enabling the display of synchronised content on multiple screens, as a single, fully integrated, homogeneous display element, resulting in an amazing and innovative visual effect.
The touch screens, located in a special interactive area, enable visitors to experience i-banking services and play interactive games directly on the screens. Five projectors have been installed: three project digital content on screens suspended from the ceiling, and two project on the floor at the entrance.
“The innovative digital signage displays help the NBG i-bank store demonstrate the concept and possibilities of e-banking, while creating a high impact and unique customer experience,” said Ioanna Katzilieri, assistant general manager retail banking, NBG. “The i-bank store is a key component in NBG’s initiative to enhance digital literacy in Greece, further positioning the bank as a leader in innovation and modern banking services.”@page_break@
“Digital signage has become an important element in modern banking, allowing a more effective customer experience and communication,” said Tamir Ginat, C-nario’s CEO. “It is only natural that digital signage has been chosen by NBG as a primary means to raise public awareness to the tremendous potential and benefits of e-banking.”
C-nario Messenger is a complete digital signage display, distribution and management software platform that provides better-than-broadcast quality playback in any shape, size and resolution. C-nario Messenger is characterised by its superb multi-display playback engine, as well as its advanced management, monitoring and control tools. In addition, the system is based on open architecture, which makes it easy to customise and adapt to different needs. The system’s innovative content creation tools easily help to create displays and cut costs.