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Building on a successful format: ISE and MidExpo launch Integrated Systems Russia

test 12 March 2007

Integrated Systems Russia will be held in conjunction with MidExpo’s successful Hi-Tech House and Building Exhibition (pictured) and will take place at the Gostiny Dvor from 8 to 10 November 2007. Showcasing the latest in AV and Systems Integration technologies with international companies from around the world, Integrated Systems Russia aims to extend the experience of IS Europe to the rapidly growing Commonwealth of Independent States (CIS) market.

The two organisations, backed by three sponsoring associations – CEDIA, InfoComm International and NCSA – plan to use their vast experience and knowledge to produce a dynamic and vibrant show in this emerging country. Integrated Systems Events is rapidly expanding its market each year, producing highly successful shows in Europe, Asia and Eastern Europe. With the launch of ISR to the highly lucrative CIS region, these worldwide events all deliver the opportunity to connect international exhibitors and visitors to the regional markets.

MidExpo is a major exhibition organiser in this region and also operates on the global platform, producing a series of successful shows in the Home Theatre, Digital Technologies and Building Management markets.

As Russia’s economy continues to grow and prosper, the level of sophistication in business communications and home lifestyle technologies has also risen correspondingly. All major organisations within the major states of the CIS are reported to be demanding the latest technologies such as fully integrated offices, intelligent buildings technologies, integrated control systems and distributed audio visual systems for effective communication. Building on the successful format of ISE, Integrated Systems Russia will include a comprehensive programme of workshops, seminars, Round Table discussions and company presentations. Aimed at custom installers, dealers, resellers and influential buyers, the educational programme will not only inform, but also influence and inspire the key decision makers.

MidExpo’s General Director Irina Nedumova welcomed the new cooperation, adding: “Whilst MidExpo has run many successful exhibitions and conferences in the CIS Region, including Hi-Tech House and Building, we have sought a strong partner to build a successful Systems Integration event here in Moscow. ISE and its owners CEDIA, InfoComm International and NSCA, provided a perfect match with its successful track record in this sector. We look forward to what will be another success in this series of events”.

Mike Blackman, ISE managing director, comments: “Demand from many of our existing international exhibitors, as well as attendees from the CIS Region, had driven us over a long period of time to explore this emerging market and potential partners.

“Some of our existing customers already participate at Hi-Tech House and Building and we feel that Integrated Systems Russia augments this event very well and provides a good opportunity to produce a much larger event and assist AV and Systems Integration solution providers with reaching this growing market”.

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