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BrightSign announces MMD link-up

Paddy Baker 27 August 2010
BrightSign announces MMD link-up

The digital signage product/software developer has formed a partnership with MMD, exclusive marketer and reseller for Philips-branded LCD monitors and public signage solutions. The new link-up gives assurance to integrators and solution providers that BrightSign’s ultra-compact, PC-less digital controllers have been tested with Philips slim public signage solutions featuring Philips Smart Insert and are fully compatible.

Developed by MMD, Smart Insert (pictured) allows BrightSign players to be inserted discreetly at the back of Philips displays without adding inches to the depth of the display. MMD offers the full range of Philips Smart Insert public signage solutions in screen sizes of 42in, 46in, 52in and 65in. With the new BDL 4681XU 46in display featuring an overall edge to edge gap of only 7.3mm, large videowall canvases can be created by tiling multiple displays. MMD has also announced a 65in BDL6551V monitor, which is one of the slimmest LCD displays in its class.

In conjunction, the BrightSign players and Philips displays are said to provide a cost-efficient, easily upgradable, turnkey high-definition digital signage solution.

Craig Ratbun, MMD director sales & marketing US, commented: "Through our partnership with BrightSign, we offer a unique solution for these markets that brings together the Philips Smart Insert concept, the aesthetic design of the latest slim Philips displays and the benefits of BrightSign small form factor players with their solid-state platforms."

BrightSign CEO Jeff Hastings added: "By using BrightSign solid-state digital signage controllers to drive Philips high-definition displays, content developers can provide their customers with signage solutions that are more affordable than PC-based solutions. With no moving parts to fail, the controllers are more reliable and provide a significant saving in maintenance costs. They also offer substantial savings in energy costs because they only require a fraction of the power used by PC-based systems."

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