Bosch partners with Sony on video security systems6 March 2017
Bosch and Sony have announced they are partnering on video security systems, with the co-operation including sales and marketing as well as technical collaboration.
As part of the sales and marketing partnership, Sony’s video security sales and marketing associates have joined a newly formed dedicated team within the Bosch Security System organisation.
Sony’s video security customers, in all markets except Japan, will be served and supported by this sales and marketing team. “We are happy to welcome these experienced colleagues in our organisation and are convinced we will further grow the business with Sony’s products by providing excellent support and service to our customers,” said Michael Hirsch, VP for sales and marketing of the Sony Security Business within Bosch.
“We are delighted that Sony’s video security customers are now being supported by Bosch Security Systems. We are moving forward with this partnership which will feature jointly developed products that fully leverage our industry-leading expertise in video image quality and performance”, added Toru Katsumoto, deputy president of imaging products and solutions sector, president of professional products group, Sony Corporation.
Regarding the technical cooperation, both companies are aiming to set new standards with regard to high resolution video imaging, combined with excellent light sensitivity, complemented by Bosch’s expertise in built-in video analytics and latest bitrate management techniques.
Later this month, Sony will launch eight new full-HD (1080p) video security cameras within its sixth generation (G6) range of network cameras, meeting the ever-increasing demand for greater image clarity within the video security market. New G6 cameras’ high sensitivity capabilities ensure that the colour integrity of images is maintained even in extreme lowlight situations. At the same time, Bosch is updating its portfolio concerning video analytics and bitrate management. Starting in May 2017, all network cameras from the IP 4000 series will be equipped with built-in video analytics as a standard as well as latest bitrate management techniques combined with H.265 video encoding, reducing bitrate by up to 80%.
The first jointly developed products are expected to be launched in 2018. “We are looking forward to delivering best-in-class video security solutions to our customers for both existing and new market segments,” said Gert van Iperen, president of Bosch Security Systems.