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Biggest ISE so far – 135 new exhibitors, two new halls

Installation Staff 10 January 2017
Biggest ISE so far – 135 new exhibitors, two new halls

Reflecting the continued growth of the AV business and the significance of the ISE exhibition, ISE 2017 will see more than 3,000 additional square metres of floor space added to accommodate the ever-increasing number of companies opting to exhibit at the show. There will be 135 first-time exhibitors at next month’s show.

ISE 2017 will see the addition of two new halls and two new technology focus areas. A new pavilion, to be known as Hall 14, will be a temporary structure built on the Congress Square. It will connect with the Europa Foyer, Diamond Lounge and Auditorium and provide valuable additional floor space.

Hall 9 is also new, and will be home to exhibitors addressing the burgeoning market for Smart Buildings. This space will also feature the CEDIA Smart Building Solutions Theatre sponsored by KNX. Meanwhile, Hall 12 becomes Hall 13 and, in another first, will be dedicated to the products and services associated with Education Technology, a fast developing area of the market.

For 2017 there will be some changes to the RAI Amsterdam hall layout. There will be 14 halls in total, including two new ones. The Halls have also been renamed to accommodate the expansion.

Old Hall Name                         New Hall Name


Amtrium                                         Hall 4

Hall 4 and 5                                    Hall 5

Hall 9                                               (New)

 Hall 11                                              Hall 12

 Hall 12                                              Hall 13

Diamond Lounge + Pavilion        Hall 14


The ISE 2017 exhibition is categorised into seven different technology zones on the ISE exhibitor floorplan. These are:

  • Digital Signage
  • Smart Building
  • Discovery Zone
  • Residential Solutions
  • Unified Communications
  • Pro Audio
  • Education Technology

Within the technology zones are situated the five ISE Show Floor Theatres. The new CEDIA Smart Building Theatre sponsored by KNX for 2017 is a welcome addition for this popular show floor feature.

The Show Floor Theatres provide a unique opportunity for attendees to hear industry experts, consultants and manufacturers present the latest in project-based case studies, workflow solutions, technological innovations and business analysis in an intimate and innovative setting on the exhibition floor. Each presentation is 20 minutes long with a 10-minute Q&A.

  • Hall 8: InfoComm International Commercial Solutions Theatre sponsored by Crestron
  • Hall 5: CEDIA Residential Solutions Theatres
  • Hall 7: ISE Audio Solutions Theatre
  • Hall 11: InfoComm International Unified Communications Theatre sponsored by Crestron
  • Hall 9: CEDIA Smart Building Solutions Theatre sponsored by KNX
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