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Big screen encourages shoppers to linger

test 30 June 2006

Nine Margay rear projection cubes from Clarity Visual are suspended four metres above floor level to form a giant screen that will show a mixture of entertaining and informative content, as well as third-party advertisements. The objective of the ‘Big TV’ in the centre’s focal point, the Winter Garden Café, is to differentiate the shopping facility from others in the area, provide a pleasing environment for shoppers and encourage them to increase the time spent there.

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