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AWE introduces new ‘installer-friendly’ brand

test 24 February 2010

AWE Europe has announced the launch of its own brand of premium quality CI products, Kinetik Labs, writes David Davies. Designed to help meet the needs of its CI customer base with a “consistent and comprehensive brand offering”, Kinetik Labs products will be sold directly to installers in the UK.

The new brand arrives during AWE’s 75th anniversary year. Initial Kinetik items will cover infrared receiver kits and CI speakers, with specific product range details to be announced shortly.

“For some time now, we have been looking to create our own range of installer-friendly products and I am delighted that we can now introduce Kinetik Labs as a new name into the CI marketplace,” said Stuart Tickle (pictured), managing director of AWE Europe. “To become a Kinetik product, the piece of equipment must meet our stringent quality criteria which is set out and assessed by experienced AWE people. This team is made up of frontline technical and sales staff, including ex-installers who really know their stuff.”

Speaking to IE Residential, Tickle added: “We want to establish a brand that is loved and trusted by installers which will become an integral part of their core portfolio of products.”

AWE is currently looking to appoint distributors throughout Europe to serve their local territories.

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