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AWE Europe, Panasonic link up for Pro Driver 2011

David Davies 6 January 2011
AWE Europe, Panasonic link up for Pro Driver 2011

The companies are offering dealers the chance to experience another high-octane driving experience in the company of celebrated UK racing driver Darren Turner.

The promotion will see five installers enjoy a day at the Oxfordshire home of Base Performance Simulators, where they will experience an authentic driving experience. Drivers will be sat in a racing car monocoque in front of a wraparound screen, with the massive video images provided by three seamlessly integrated PT-AE4000 projectors. Installers will also benefit from full support and one-to-one tuition from Turner.

The opportunity to win is on offer to those CI dealers who purchase Panasonic products through AWE any time from now until the end of February. Points will be awarded when installers buy Viera 3D screens, VX200 screens or PTAE400 projectors. These points add up to places in the grand draw and the more acquired, the greater the chance dealers have of winning themselves a drive.

“Following on from the success of the Motorsport Sensation day [in 2010], we wanted a fresh event to appeal to our customers and industry petrol-heads,” commented Stuart Tickle, managing director of AWE. “AWE has recently become an official technology partner of Base Performance and although everyone obviously find these events enjoyable, more importantly they are also extremely beneficial for both us and the installers. It gives us a chance to strengthen relationships and find out what our dealers require from us as a leading distributor.”

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