AWE Europe in Niveo Professional, U Vision distribution deals15 July 2011
AWE Europe announced new distribution deals with Netstar Products’ Niveo Professional and U Vision Flatscreens during CEDIA HTE, as well as showcasing products including the impressive 152” Panasonic CHT screen (pictured here with AWE MD Stuart Tickle).
The new deals came to light during this year’s CEDIA Home Technology Event, which took place in London last month.
The agreement with Netstar will see AWE supply UK/Ireland customers in the residential CI, retail, marine and commercial sectors with Niveo Professional networking products, as well as providing sales, technical and training support.
Specific Niveo Professional products AWE will be focusing on include the NIVEO Network Attached Storage Series’ NNAS-D5 professional SATA II NAS Subsystem and the NWARP33P Niveo Wireless ADSL2/2+ Gigabit Broadband Firewall Router.
Stuart Tickle commented: “We have been searching for a suitable manufacturer of networking products to partner with for some time. The Niveo Professional range of products is unique in that it has been designed with the primary goal of fulfilling the requirements demanded from a networked audio visual system, rather than IT data transfer, meaning that key elements have been optimised for the custom installation market. This fact, combined with the high quality of service and support available, means we are pleased to bring this range to the UK market.”
Peyman Amirjalali, EMEA director of Netstar Products, added: “We are proud to work with AWE as our partner in UK and Ireland. AWE is a professional organisation, focused on [a] high standard of service in the custom installation market. We look forward to a healthy growth that is sure to follow with the best distributor in the UK.”
Meanwhile, the agreement with U Vision Flatscreens will entail AWE serving as the exclusive UK distributor for the luxury TV Screens that are due for launch in October. The initial range will include 40”, 46” and 55” models, as well as a 55” mirror; there will also be the option for customised colour coordination of the bezel in an ‘infinite choice of colours’ to suit interior decor.
“Critical to the business’ success is selecting the right distribution partner to work with and we are delighted to be working with such a professional, established and expert company such as AWE,” said U Vision chairman David Hester.
“We have evaluated the U Vision proposition and believe it will enhance our market-leading portfolio of premium screens,” said Tickle. “We are delighted to be working with a boutique brand which fulfils both the customers’ style and design requirements while meeting an installer’s need for technical excellence and ease of control.”
Reflecting on another successful edition of CEDIA HTE for AWE, Tickle summed up: “We had a fantastic show with a major presence showing our continued commitment to the CI industry. URC, Panasonic, Samsung and Philips Dynalite all headlined and drew in the crowds, who also spent a great deal of time with us seeing our other leading brands up close. We were also delighted to power the 3D theatre that featured the mind blowing 152” Panasonic CHT screen, KEF Muon loudspeakers and Arcam amplification. The number of times I was told that this was the best 3D experience they had ever seen was incredible!”