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Warner Bros and Intel partner on immersive AV driverless car project

Michael Garwood 5 December 2017

Pair pact to study and develop special entertainment for driverless vehicles

Warner Bros and Intel have announced a partnership to develop in-cabin, immersive experiences in autonomous vehicle (AV) settings.

The companies are creating a first-of-its-kind proof-of-concept car, called the AV Entertainment Experience, to demonstrate what entertainment in the vehicle could look like in the future.

“The rise of the AV industry will create one of the greatest expansions of consumer time available for entertainment we’ve seen in a long time,” said Intel CEO Brian Krzanich. “As passengers shift from being drivers to riders, their connected-device time, including video-viewing time, will increase. In fact, recent transportation surveys indicate the average American spends more than 300 hours per year behind the wheel.”

Krzanich suggested passengers could watch a combination of traditional TV, film and games, augmented by VR.

“For example, a fan of Batman could enjoy riding in the Batmobile through the streets of Gotham City, while AR capabilities render the car a literal lens to the outside world,” he added, “enabling passengers to view advertising and other discovery experiences.”

No details of when the experience will be rolled out have been announced.

 

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