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Intel takes marketing and advertising to new heights using drones

Michael Garwood 22 September 2017

Intel lit up the LA skyline to help promote the release of Wonder Woman on DVD in a move which could transform advertising forever 

Marketing comes in many different forms – but to celebrate the release of the movie Wonder Woman on DVD – an action movie about a woman (alien) who can fly, Warner Bros wanted to try something new.

To achieve this, its team turned to technology firm Intel, to create a “spectacular” animated light show – depicting iconic images associated with the movie (logo, sword, tiara).

Intel deployed 300 of its ‘Shooting Star’ drones over the LA skyline, each equipped with LED lights that can create more than 4 billion colour combinations.

Whilst drones are often more associated with image capturing (photo/video), this display showed that the potential for drones stretches far beyond – providing new and innovative ways from brands to market themselves and their products.

“We are constantly exploring where we can take these light shows next, and we look for inspiration from all forms of entertainment,” said Natalie Cheung is general manager of drone light shows in the Intel Drone Group at Intel Corporation. “When I saw “Wonder Woman” on opening night back in June, I left the movie feeling energized – a similar feeling to when our drones create magic in the sky. So, when Warner Bros and Ultra Productions approached us to take their promotion of the “Wonder Woman” home entertainment release to new heights, it was a no-brainer to collaborate on a custom-animated light show that would leave viewers with that same awe-inspired feeling I felt after leaving the theater.

“Seeing this vision come to life in the Los Angeles sky was such an exciting moment for us here at Intel, especially for my all-female operations team that made it possible. This innovative, futuristic show was perfectly accompanied by a live performance with celebrated cellist Tina Guo, which made for a truly spectacular experience. As 300 Intel drones showcased imagery from the box office blockbuster, we were able to take a step back and watch as our drones once again captivated audiences. The sky is really the limit when it comes to new forms of entertainment that Intel technology can create.

“We see a tremendous opportunity to work with strategic partners to reimagine what the intersection of entertainment and technology can become. We are so excited to see where this amazing technology will take us next.”

 

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