AVnu Alliance expands with addition of Powersoft24 October 2011
The Italian amplification specialist has taken membership of the industry forum dedicated to advancing pro AV networking by adoption of the IEEE 802.1 Audio Video (AVB) standards.
According to Powersoft, the move complements the company’s plan to expand its presence in the install market and produce future interoperable, AVB-compliant products.
“Powersoft firmly believes in standard protocols as a way to help our clients,” said Claudio Lastrucci, Powersoft’s R&D manager and one of the company’s founders. “We have been working in this direction for a while, as technical contributor to the AES, and now as a promoter member of AVnu alliance. On this basis we think we can also successfully contribute to the efforts to ensure interoperable AVB products.”
Luca Giorgi, Powersoft’s pro audio business unit manager, added: “Our clients demand true plug-and-play, affordable devices that can effortlessly recognize, and talk with, other devices in their network. We at Powersoft fully support the mission of AVnu Alliance, since we believe that open standards are the only way forward to provide customers with inexpensive, user-friendly solutions for their networked applications.”
Lee Minich, AVnu Alliance Marketing Workgroup chair and Lab X Technologies president, added: “We welcome Powersoft to the growing number of AVnu Alliance members who are committed to interoperability and AVB standards. Powersoft’s collaboration in AVnu Alliance will better serve their customers and grow the entire market.”