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AVC Group details new distribution for China, Taiwan

David Davies 22 July 2011
AVC Group details new distribution for China, Taiwan

CAS Group (formerly Xantech China) will serve as the exclusive distributor of The AVC Group’s ELAN, NILES, Xantech and ATON brands throughout China and Taiwan.

The successor company to Xantech China, CAS Group employs 15 sales professionals and maintains offices in Beijing and Shenzhen, in addition to its HQ in Hong Kong. CAS Group operates as a standalone distributor for brands of The AVC Group, as well as for Omnimount, Magenta and BrightSign.

The arrangement will see CAS Group work closely with Claude Sabourin, international sales manager, Asia, at The AVC Group.

Mark Terry (pictured), president of The AVC Group, commented: “Cliff Wong and his team of proven professionals at the CAS Group have what it takes to bring our brands to the next level of success in China and the surrounding regions. They have the experience, relationships, and commitment necessary to strengthen our leadership position in this vitally important and growing market. Their prior success with Xantech speaks well for their future success with our other brands.”

Cliff Wong, CAS Group’s sales director, added: “We are honoured to represent these iconic brands. Our market is growing and expanding at a very rapid rate and our customers are looking for the quality, performance features and reliability that the brands of The AVC Group deliver. The value propositions offered by ELAN, NILES, Xantech and ATON provide our dealers with a complete range of complementary system solution options and connectivity tools to offer their customers.”

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