Strategic to show augmented reality content at ISE 201527 January 2015
Advertising and marketing strategy through the means of augmented reality will be on show at first-time exhibitor Strategic’s stand during ISE 2015.
Strategic’s aim is to create high-quality modern original presentation methods, using new technologies that create eye-catching content. The company aims to merge two areas, new technologies and creative content, to form a functional and meaningful whole.
The company’s AR digital guide is a mobile application for iOS and Android with augmented reality tailored to customer needs in the areas of advertising, wayfinding, education, events, fashion and publication.
The augmented reality application functions through 2D animation, video or a 3D model. It can be interactive, operate in conjunction with social networks or be otherwise connected to a target link.