Armour Home launches in Sweden11 June 2009
Armour Home has launched a subsidiary, Armour Nordic, to distribute selected Armour brands in Sweden.Armour Nordic has emerged from Armour Auto Sweden, which distributed Armourís Automotive Division products for the past 15 years.
The new company, with a showroom and training facilities at its Gothenburg offices, will represent Alphason furniture, Q Acoustics loudspeakers, Myryad electronics and the Audica range of home cinema packages as well as its existing automotive range.
Martin Larsson, Armour Nordicís managing director said: ìWe are very excited at the prospect of expanding our product offering to both our current dealer network and potential new dealers throughout Sweden.î
Launch events, including product training seminars, were undertaken in Stockholm and Gothenburg and attended by senior Armour personnel, including Chris Emerson, Alphasonís COO.
Emerson commented: ìThis has been a great opportunity to meet Armour Nordicís customers and explain our strategy and unique approach to strengthening business in the market. More importantly, we have received valuable feedback on our new products and future development concepts.î