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Armour Home Electronics sets up Asian division

test 22 January 2007

Residential technology distributor Armour Home Electronics has opened a new office in Hong Kong. Overlooking the Happy Valley racecourse, the new premises comprise administrative offices, meeting rooms and a fully fitted showroom for Armour’s product portfolio.


Heading the Hong Kong operation is Darrell Huggins (pictured), who has many years experience working in Far Eastern countries. He moves from his senior position in AHE’s Business Development Team, to take up the newly created role of general manager, Armour Asia.


Commenting on the company’s investment, Darrell Huggins says: "We’ve been contemplating this move for some time and currently business conditions are very favourable. Armour trades extensively in the Asia-Pacific region, both as a purchaser of raw materials and manufactured goods and as a seller of finished branded products. We’ve now achieved a level of business that comfortably justifies establishing this local facility."


Glenn McClelland, Armour Home Electronics’ managing director, adds: "This is another step on our path of planned expansion in international markets. We are now actively involved in 27 countries and are seeing sales growing at 20% p.a.


"Darrell and his team will pursue opportunities for both our Home Electronics and Automotive divisions, acting as a conduit for our ever expanding R&D department and working more closely with component suppliers. In addition, they will showcase new products as they are developed and open up new sales channels throughout the region."


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