An Italian job: Prase Engineering to distribute Audica Professional26 March 2007
Speaking on the decision to add Audica to its portfolio, Ennio Prase (above in picture) says: “With every conceivable type of loudspeaker available in the market it was difficult to imagine that anything new could be radically different – but Audica is just that. With MICROseries, Audica has designed a system with such style and innovation that it is a real advance, and that is a great compliment to their design capability. This is the first product in a long time that has had our engineering and management teams together enjoying an evaluation with such great enthusiasm”.
Prase continues: “The product’s ease of installation and zoning flexibility are perfect for applications like retail stores and corporate AV that demand style and audio quality”.
Commenting for Audica Professional, Derek West is equally enthusiastic: “Not only have I known Ennio and Alberto as friends for many years, but I have always regarded Prase Engineering as a reference distributor, for their integrity, ability and technical standards. With such an appreciation of style, technical excellence and quality, we view Italy as one of Audica’s key international markets and I am really pleased that we will be distributed by a company that I believe to be one of the most professional anywhere in the world.”