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All-new conference as InfoComm show returns to Orlando

Installation Staff 8 February 2017
ic17 orlando

Registration opens this week for InfoComm 2017, to be held 10-16 June (exhibits 14-16 June) at the Orange County Convention Center in Orlando, Florida. InfoComm, co-owner of Integrated Systems Europe, welcomes AV professionals, technology executives, content producers and others to continue the conversation and explore new products and technologies at North America’s biggest AV show.

New this year are Center Stage, an exciting venue on the exhibit floor where presenters will discuss successful applications of the latest AV technology, and The Park, also on the show floor, where attendees can enjoy food trucks, a beer garden, lounge areas, live entertainment, interactive games and more. Visit infocommshow.org for more information.

TIDE conference

InfoComm 2017 will also host the inaugural TIDE (Technology. Innovation. Design. Experience.) conference on 13 June, the day before the show floor officially opens. TIDE is a thought-leadership event for examining the strategic impact of audiovisual technology and the AV industry’s role in business and technology. TIDE’s keynote speakers will be Matthew Luhn, one of the original story creators at Pixar, and virtual reality pioneer Nonny de la Peña.

Luhn is a writer, story consultant, and speaker with more than 25 years of experience creating stories and characters for Pixar Animation Studios, The Simpsons and others. His ‘Story for Business’ workshops and addresses train business leaders and entrepreneurs to use storytelling to build brands and improve business communication. His clients include Adidas, Disney, Facebook, Google, Microsoft, Salesforce, Sony and many more.

“From CG animation to big data, technology has created so many opportunities for storytellers to forge stronger, more meaningful connections with their audiences. Technology inspires art and art inspires technology,” Luhn said. “After my keynote presentation, attendees will have a clear understanding of how to craft impactful, personal stories that will help them connect more effectively with their audiences.”

Telling stories

As CEO of Emblematic Group, de la Peña uses cutting-edge technologies to tell stories – both fictional and news-based – that create intense, empathic engagement on the part of viewers. She was selected by WIRED magazine as a #MakeTechHuman Agent of Change and has been called “The Godmother of Virtual Reality” by Engadget and The Guardian. A Yale Poynter Media Fellow and a former correspondent for Newsweek, de la Peña has more than 20 years of award-winning experience in print, film and TV.

“The impact that virtual, augmented and mixed reality has had on the way we see, hear and feel stories – both fiction and the news – is ground-breaking,” de la Peña said. “Being in the moment transcends being an observer and connects you to the subject more than any other medium.”

The TIDE programme was created for design professionals and enterprise technology customers, as well as AV service providers. Through TIDE’s breakout sessions and panel discussions, attendees will explore the role that storytelling plays in building businesses and brands, and how the AV industry can position itself as a creative partner in the process of developing and telling these critical stories.

“InfoComm is proud to introduce an energetic conference that showcases AV as a truly creative profession,” said Jason McGraw, CTS, CAE, senior vice president of expositions, InfoComm International. “The speakers and programme we have curated for TIDE will show our audience how to tie their creative energy with transformative technology to produce outcomes that drive business goals.”

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