Alderamin Group debuts at PLASA5 October 2011
Alderamin Group is the name of a new lighting projects specialist formed from the Artistic Licence and Ptarmigan businesses, adding new technical sales company Ten Thousand Things.
Alderamin Group, the international lighting projects specialist, made its industry debut at PLASA 2011. The centrally located stand — with its minimalist white space and dramatic LED overhead feature — raised the Group’s profile and generated considerable sales activity.
Comprised of industry veterans Artistic Licence Engineering, Artistic Licence Integration and Ptarmigan Integration, along with the newly formed technical sales company Ten Thousand Things, Alderamin Group achieves a synergy that was very much in evidence at the show.
Alderamin Group co-owners, Wayne Howell and Simon Fraser, explain: “Artistic Licence Engineering is our technical powerhouse, developing profitable standalone products, but also serving the project needs of the Group’s integration companies,” says Howell.
Fraser continues: “Ten Thousand Things also feeds into our projects sector, supplying the everyday items needed on site. It also has a strong individual role, acting as regional distributor in Hong Kong and Macau for Green Hippo and City Theatrical. PLASA provided us with an ideal forum in which to strengthen these links and explore new opportunities.”
On the products side, most obvious to the casual onlooker at the show was the stand’s 3D central LED feature, a spectacular arrangement of Artistic Licence Engineering’s new Multichrome Tube linear fixture. Behind the scenes, the complex programming and visualization was driven by Colour-Tramp, the company’s powerful and recently upgraded controller.