AED is GDS Benelux distributor11 October 2011
GDS (Global Design Solutions) has announced the appointment of AED Distribution as its exclusive distributor for Benelux as part of a deal with its equipment banker AED Rent. Equipment banking means AED Rent rents equipment to AV professionals only. AED Rent now holds the largest stock of GDS LiteWare anywhere in Europe.
AED Rent committed to an order of two hundred pieces of GDS’s LiteWare HO (High Output) and as part of the agreement AED Distribution was appointed exclusive distributor for GDS in Benelux. AED Distribution will distribute the entire GDS product portfolio in to the Belgium, Luxemburg and Holland territories.
“We are delighted to welcome AED on-board as our Benelux distributor and thrilled that they have made GDS LiteWare their choice of LED solution in such a competitive market place,” said Andy Duffield, International Sales Manager EMEA at GDS. “AED are an industry leader and it is a fantastic opportunity for GDS as a UK manufacturer to be synonymous with the AED brand.”
“AED Distribution is dedicated to distribute the best brands in the industry,” said Hans Vanderheijden, MD of AED Distribution. “GDS offers high quality products with truly innovative technology. The combination of Equipment Banking to AV professionals only by AED Rent on the one hand, and distribution of the product by AED Distribution on the other hand, has always been a success formula.”
Launched in 2010 following the success of LiteWare UL, LiteWare HO is a high output version offering 80Watts of LED power and is twice as bright as LiteWare UL. Designed to be completely compatible with the existing LiteWare range, the LiteWare HO product is the same footprint as the standard version and is calibrated to deliver colour-matched output.
Picture: the GDS team prepares to ship 200 LiteWare HO units to AED