ABTT reports strong pre-registration figures22 April 2009
The new PPDE business unit will be led by Jerome Berrard, previously head of the projector division. Berrard and his team will look to place a greater emphasis on strengthening their relationships with partners, and seek to offer high levels of local support across Europe. PPDE also plans to increase its support for its reseller community and enhance the ‘value-add’ for its customers.
Berrard (pictured) told II: “We aim at becoming the leading professional AV brand in Europe, and 2009 will see us further our relationships with key resellers who bring a value-add to our product range, allowing us the flexibility to create extremely specific solutions for key applications such as retail & leisure, public display, rental and higher education.”